The data collected on you over time allows retailers and advertisers to build an increasingly accurate profile of your personal habits, your personal beliefs, political leanings, where you live, health issues you may have, how much money you make, and even whether or not you’re pregnant -all of which is used in attempts to manipulate when and where and how you shop.
You’ve no doubt noticed this phenomenon at some point: browse for tube socks on Amazon and advertisements for three-striped half-calves will follow you around the internet for days after the fact. Avast AntiTrack Premium is our new privacy app for Windows PCs that protects you from being tracked by disguising that fingerprint. That data is aggregated with your device hardware details such as the processor type, operating system on your device, browser settings, and geographical information to create your own unique digital fingerprint. Internet advertisers collect data based on your shopping habits, your browsing routine, and probably even your search history. After all, you don’t use your real name when posting on Reddit or YouTube, do you? The record of your movements through even the tawdriest corners of the web is wiped out of existence as long as you clear your browser history, isn’t it?Ĭlear your browsing history as much as you like-that only clears what people can see from your computer, but you can still be tracked. It’s easy to buy into the notion that once you wander outside the borders of social media, the internet is an untamed wilderness of anonymity. The new Avast app for Windows blocks invasive trackers and gives you back your privacy.
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